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“Avis: We Try Harder” (…to push gas guzzlers on you)

Avis ad

This ad (slightly condensed horizontally to fit here more easily) was a banner across an article at the Oakland Tribune website today. Memo to Avis: Hummers are not “cool cars,” not even the H3 shown in the ad, described without irony at the Hummer website as “the midsize SUV” and “proof positive that good [sic] things can come in small [sic] packages.”